web content
if your brand is your story, then your website is the table of contents, the front cover and “meet the author.” focus on making your story a bestseller and leave the words to me.
McKinsey and Co.
May 2021 - present
Copy created on behalf of Made in Color
As a content manager and copywriter at Made in Color, I connect with Senior Black talent at McKinsey to share their personal journeys and backgrounds.
links to original content:
Building a Brighter Future for Black Brazilians with Alberto
the need
McKinsey wanted to create a campaign to empower and showcase their senior Black talent across the globe.
the solution
I collaborate with my colleague to interview Partners from across the world to learn about their backgrounds, career journeys and experiences in McKinsey to craft feature article-style blogs for the McKinsey website.
Valleywise Health
Jan-Aug 2019
Copy created on behalf of Highnoon Co.
As a full-time copywriter at Highnoon Co. in Tempe AZ, I ghostwrote copy for Valleywise Health to help my team completely refresh VH’s brand and website.
links to original content:
Celebrating and Caring for Refugees in Arizona
the need
Valleywise Health needed simple, concise, “patient-first” copy to speak kindly and clearly to their diverse patient base.
the solution
Together with my talented team, I helped rewrite several pages of content, including service offerings, procedural instructions, internal communications, simplified surgical and medical explanations and more.
the outcome
Valleywise Health’s website speaks to their target audience in an approachable, understandable way.
Spear Education
April 2017-Jan 2019
As a leader in continuing education programs + resources for dental professionals, Spear publishes informative blog content as well as original posts from faculty.
links to original content:
35 Tips for Running a Successful Surgical Practice
background
Spear Digest prides itself on producing engaging original blog content that compliments its course materials and establishes their presence as a thought leader.
the solution
During my time as a communications specialist at Spear, I copyedited articles written and submitted by faculty members and other dental professionals. I also wrote regular posts to announce course releases, trending dental news and other significant company updates.
She’s Trending
A locally-founded organization with a simple mission – equality, empowerment and strong branding for entrepreneurial women across the Valley and beyond.
read more:
the need
She’s Trending wanted to share stories of inspiring community leaders to empower and inspire women.
the solution
I interviewed entrepreneurs and attended events to collect stories for blog posts.