i’m not the type to take things at face value.
I like to look at a story on its side, upside down, and in different lights to get to the heart of the matter. And when I find it, I chase it.
I believe that the real magic happens in the feeling. Analysis and logic are a foundation for success, but growth doesn’t happen without the feeling and the connection. We make our mark on this world by following the feeling.
My goal is to create work that embraces feeling – whether that’s helping a brand connect with a niche audience, spending weeks on a long-form feature piece, whipping up a tongue-in-cheek social post or anything in between.