faces sf

FACES SF is a Bay Area-based non-profit that provides critical assistance to low-income families, including childcare, employment, career building, education, community resources and much more.

I collaborated with bombilla inc to strategize primary rebranding efforts for FACES SF, including:

  • website audits

  • messaging/voice+tone guidelines

  • demographic analysis

  • site visits and staff interviews (in order to collect feedback on current efforts and brand values)

  • renaming considerations

  • best practices for social media usage

  • audience audits across website and social accounts

  • creation of personas

san bruno school district

I collaborated with Kurieo Media to strategize early phase rebranding efforts for the San Bruno School District. This project was unique in the fact that the district was especially concerned about re-establishing a positive reputation after addressing some community concerns.

  • writing interview questions for on-site conversations with current students and faculty

  • creation of copy for social posts and digital ads highlighting the schools’ unique offerings, student/faculty testimonials, and fundraising efforts

  • in-depth research and analysis of preexisting sentiments and reviews from the community

  • demographic analysis

  • outline for new website copy

treeline security

Treeline Security is a private security company serving the San Francisco Bay Area.

I collaborated with Kurieo Media to strategize early phase rebranding efforts for Treeline, including:

  • competitive analysis of similar security companies’ websites and social media accounts

  • initial outline and ideation for refreshed website copy

  • copyedit of existing materials and website copy

valleywise health

During my time at Agital Digital, I collaborated with my creative team to strategize, ideate and execute a full rebrand of the Phoenix metro’s safety net hospital, including:

  • refreshed messaging/voice+tone guidelines

  • demographic analysis

  • refresh of existing blog content

  • site visits to capture interviews and footage of current employees and milestones (e.g. breaking ground on new locations)

  • refreshed internal training and marketing materials

  • audience audits across website and social account

sum of us festival

Sum Of Us was an annual gathering intended to celebrate and uplift queer and trans BIPOC individuals.

I collaborated with my team at Made In Color to ideate and execute the first two Sum Of Us celebrations (2022 and 2023), including:

  • detailed ideation of creative workshops and in-person activations

  • logistical planning for workshop hosts

  • visual ideation for social media and email promotions